SELF-PAY PRACTICE

Why I choose a private-pay practice.

Richard Forde Counseling is a private-pay practice, sometimes called self-pay. Sessions are $145 for 50 minutes and are not billed to insurance. Here is the reasoning behind that choice.

Free 15-minute call · No referral needed · Private and confidential

Sunlight streaming through tall trees in a forest, illuminating a dirt path and lush greenery on both sides.

──── WHY PRIVATE PAY

What private pay makes possible.

Greater Privacy

Insurance generally requires a mental health diagnosis. With private pay, nothing is submitted to an insurer, so your therapy stays between you and your therapist.

No Diagnosis Required

Not everyone who seeks counseling has a mental health disorder. Private pay lets us focus on what brings you here and what you hope to accomplish.

Flexible By Design

We decide together on the type, frequency and length of therapy, from weekly sessions to longer EMDR work.

──── WHAT IT MEANS

Therapy shaped around you, not a plan.

Private pay also means you can choose a therapist based on fit, experience, therapeutic approach, and values, not simply whether that therapist participates with your insurance plan. For clients seeking Christian, trauma-informed therapy incorporating EMDR and IFS-informed work, that freedom of choice can be especially important.

  • No diagnosis required

  • No session limits

  • No authorizations

  • No records to insurers

  • Choose a therapist by fit

  • Weekly or intensive work

  • Cost known up front

  • Faith only if you want it

SESSIONS AND FEES

Simple, predictable pricing.

Sessions are $145 for 50 minutes. EMDR Intensives are offered in three-hour blocks at $145 per hour, or $435 per block. Nothing is billed to insurance, so the cost is clear before you begin.

  • $145 per 50-minute session

  • EMDR Intensives: $435 per 3-hour block

  • No insurance billing

  • Free 15-minute consultation

The bottom line.

There are legitimate reasons someone may choose to use insurance for counseling, particularly when cost is a significant consideration. My decision to offer private-pay therapy is not because insurance is inherently bad. It is because I want the therapeutic relationship, and the needs and goals of the person sitting across from me, to guide the work we do together.

Private pay provides greater privacy, flexibility, and freedom to shape therapy around you rather than around the requirements of an insurance plan.

For a full cost comparison, see What Does EMDR Therapy Cost in Florida?

──── WHY CHOOSE RICHARD

A counselor you can lean on.

Licensed counselor in FL, GA, VA and NC

25+ years of clinical experience

EMDR-trained, trauma-informed

Christian counseling available

Calm, paced, collaborative work

Self-pay: $145 per 50-minute session

──── FREQUENTLY ASKED

Questions about private pay, answered.

──── BEGIN WHEN YOU’RE READY

Ready to begin?

A free 15-minute consultation is the easiest place to start.